Poker thrives because an amateur can beat the best players in the world. Chess is popular, but almost no one plays it for money, because it’s far too skill based the better player wins almost every time. For a real-money contest to achieve sustained popularity, it needs the right balance of skill versus luck. With sponsorships in every US major league, DFS advertising will soon exceed the levels of online-poker sites PokerStars and Full Tilt during the pre-2011 poker boom.īut investors are overlooking a fundamental operating challenge: the risk that the skill element of daily fantasy is so high that DFS pros will wipe out recreational players in short order. DraftKings’ exclusive advertising deal with Disney reportedly guarantees $250 million in advertising on ESPN. Kohlberg Kravis Roberts & Company, Comcast/NBCUniversal, and others have invested in FanDuel, whose valuation now exceeds $1 billion. Yahoo announced on July 8 that it will join the fray.
In 2014, 1.5 million Americans paid more than $1 billion in tournament entry fees, and FanDuel grew 300 percent in active customers.
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